Jump Studios were commissioned to design the interior for the unique vessel to reflect the brand statement 'Alive Inside'.

London-based architecture firm Jump Studios designed the interior of Guinness’ unique deep-sea bar for the brand’s Sea Experience competition. This celebrated it’s 250th anniversary by offering a trip to the depths of the Baltic sea inside the custom-built Guinness-branded submarine.

The 11m2 interior reflects the Guinness brand statement ‘Alive Inside,’ with a fluid concept that captures the feeling of being “immersed in a dynamic, flowing experience.” It was constructed from GRP (glass reinforced plastic), with sculpted nooks for seating, tables and a bar. Rubber bubble-like discs cover the surface, some with LEDs inside and others that serve as receptacles for cans and glasses. Click through to see pictures of the submarine’s interior:

Jump Studios