The mayonnaise brand and Ogilvy Brazil print recipes out on buyers’ grocery store receipts, which include their other ingredients.
Hellmann’s and Ogilvy Brazil turned grocery store receipts into personalized recipes combining the products consumers bought. Teaming up with supermarket chain St Marche, they installed software in 100 cash registers that recognized when consumers bought Hellmann’s mayonnaise and created recipes including other items they were buying. These were then printed out on the till receipt, providing the consumer with an idea for a meal, using ingredients they had just purchased. Watch the video below to learn more about the campaign: