menu

Pharma Start-Up Shares Sales Data To Map Common US Ailments

Pharma Start-Up Shares Sales Data To Map Common US Ailments
Design

Help Remedies releases information in an effort to see if they can learn how to help people feel better without medicine.

Allie Walker
  • 16 may 2012

When someone asks how you’re feeling, the typical response is somewhere along the lines of, ‘Oh, fine.’ Not convinced this was true, pharmaceutical company Help Remedies decided to dig a bit further and find out how people were really feeling.

Tracking weekly state-level sales data for eight of their over-the counter-products (ranging from anti-nausea to blister remedies), Help created the site ‘What’s Wrong, U.S.?’ that shows the most common ailment affecting a state’s population.

The site shows a color-coded, interactive map of the United States; each state’s color matches the Help Remedy with the highest sales during the previous week. When users scroll over a state, they see the breakdown of sales for all eight Help Remedy products and how product sales in that state compare to the national average. Users can click on each state to see an even narrower geographic breakdown of Help Remedies sales, watch videos from regional experts explaining why a state might be experiencing a particular ailment, and are even empowered to make suggestions themselves about why a state has an ailment and how to solve the problem.

For example, right now South Carolina is light blue, meaning the ‘help I have a blister‘ product has been the most popular Help product. When a user hovers over the state, they can see that people in S.C. are much more likely than the national average to have blisters, and if they click on the state, they’ll notice that people in S.C. living in the ‘low country’ region are more likely to have blisters than those who live in the ‘upstate’ region.

While Help Remedies is opening up their sales data to give people knowledge about common ailments, they more importantly want to use the data to see how they can better help people. Help Co-Founder and Creative Director Nathan Frank on creating ‘What’s Wrong, U.S.?:’

The anomalies are what we are looking for because that’s where we can help. Say there’s a massive spike in headaches in Duluth. We can send a team to figure out what’s causing the problem. If there’s a gaudily colored building on Main Street that everybody complains about, we can repaint the building. People might ask, isn’t that counter productive? Don’t you want to sell more help I have a headache?’ We want to help people. If we can do that without drugs, all the better.

So what’s wrong, PSFK readers?

What’s Wrong U.S.?

Design
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

PURPLELIST EXPERTS

Jonathan Balck

Advertising Veteran

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Yesterday

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.