menu

IKEA Turns A Porta Potty Into A Luxury Destination

IKEA Turns A Porta Potty Into A Luxury Destination
Advertising

The furniture brand introduces their new bathroom line with a clever prank.

Allie Walker
  • 7 may 2012

It seemed like a cruel joke–during the famous furniture design event, the Salone Internazionale del Mobile in Milan, the special ‘International Bathroom Exhibit’ celebrated and showcased the latest innovations in bathroom design, but visitors in need of relief still had to use the lowliest of commodes–the common porta-potty.

Or at least that’s what it appeared like at first.  In a bid to introduce their bathroom collection to the Italian market, IKEA disguised a fully furnished, luxury bathroom as a free porta-potty, complete with hardwood floors and a shower.

Judging by the surprised reactions from visitors, the prank was a success and IKEA fully delivered on their creative concept: ‘Who said a bathroom should be just a loo?’

Watch visitors discover the IKEA bathroom below:

IKEA

+#advertising
+#design
+Advertising
+Bathroom
+Design
+Europe
+ikea
+Luxury
+milan
+mobile
+Retail
+technology
+Work & Business
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Today
Augmented & Virtual Reality Today
No search results found.