menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

IKEA Turns A Porta Potty Into A Luxury Destination

IKEA Turns A Porta Potty Into A Luxury Destination

The furniture brand introduces their new bathroom line with a clever prank.

Allie Walker

It seemed like a cruel joke–during the famous furniture design event, the Salone Internazionale del Mobile in Milan, the special ‘International Bathroom Exhibit’ celebrated and showcased the latest innovations in bathroom design, but visitors in need of relief still had to use the lowliest of commodes–the common porta-potty.

Or at least that’s what it appeared like at first.  In a bid to introduce their bathroom collection to the Italian market, IKEA disguised a fully furnished, luxury bathroom as a free porta-potty, complete with hardwood floors and a shower.

Judging by the surprised reactions from visitors, the prank was a success and IKEA fully delivered on their creative concept: ‘Who said a bathroom should be just a loo?’

Watch visitors discover the IKEA bathroom below:

IKEA

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store