The furniture brand introduces their new bathroom line with a clever prank.
It seemed like a cruel joke–during the famous furniture design event, the Salone Internazionale del Mobile in Milan, the special ‘International Bathroom Exhibit’ celebrated and showcased the latest innovations in bathroom design, but visitors in need of relief still had to use the lowliest of commodes–the common porta-potty.
Or at least that’s what it appeared like at first. In a bid to introduce their bathroom collection to the Italian market, IKEA disguised a fully furnished, luxury bathroom as a free porta-potty, complete with hardwood floors and a shower.
Judging by the surprised reactions from visitors, the prank was a success and IKEA fully delivered on their creative concept: ‘Who said a bathroom should be just a loo?’
Watch visitors discover the IKEA bathroom below: