IKEA Turns A Porta Potty Into A Luxury Destination

The furniture brand introduces their new bathroom line with a clever prank.

It seemed like a cruel joke–during the famous furniture design event, the Salone Internazionale del Mobile in Milan, the special ‘International Bathroom Exhibit’¬†celebrated and showcased the latest innovations in bathroom design, but visitors in need of relief still had to use the lowliest of commodes–the common porta-potty.

Or at least that’s what it appeared like at first. ¬†In a bid to introduce their bathroom collection to the Italian market, IKEA disguised a fully furnished, luxury bathroom as a free porta-potty, complete with hardwood floors and a shower.

Judging by the surprised reactions from visitors, the prank was a success and IKEA fully delivered on their creative concept: ‘Who said a bathroom should be just a loo?’

Watch visitors discover the IKEA bathroom below:

IKEA

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