The large-format multi-user table offers real-time transactions, digital video and dynamic content for customers.
Digital agency Possible Worldwide has debuted the IBU interactive table for the Hong Kong Jockey Club, one of the world’s leading horse racing organisations. The table combines RFID, secure transactions, digital video and multi-touch technology to provide a seamless and social betting experience for up to eight people.
The 10 foot x 4 foot large-format multi-user table enables players to securely place bets and collect payouts in real-time using the club’s RFID-enabled cards. They can also view detailed stats and historical performance information on the competing horses, watch videos from past trainings, and review the odds.
The IBU table is helping the Hong Kong Jockey Club attract a younger audience and it is now working to have them installed at other tracks in countries including Singapore, Australia and Japan. Eric Mauriello, senior vice president at Possible Worldwide, said:
We are extremely pleased to take the wraps off the new IBU, which brings a superbly modern touch to one of the world’s oldest sports. The interactive and social elements are key to the experience and we think the shared environment aspect of the IBU really highlights how multi-touch technologies can be used to connect people in a group setting – especially when they may not know one another.
Check out the video below to see the table in action and scroll down for more pictures: