The Brooklyn Nets have introduced their new black and white color scheme and logos as the team prepares for its relocation to the Barclays Center for the next NBA season.
The brand identity was created by Jay-Z and uses a clean “RollSign” typeface. It celebrates Brooklyn’s history and draws upon the signage from when it last had its own major professional team in 1957. There are two primary logos, one featuring a shield shape to signify the strength and character of Brooklyn, the other featuring a basketball with an iconic ‘B’ identifying the team’s proud new home.
A selection of merchandise featuring the Brooklyn Nets’ new identity is available, with many t-shirts playing on the region’s hip-hop tradition. Brooklyn Nets CEO Brett Yormark said:
Our black and white colors speak to Brooklyn’s strong traditions and grittiness and convey an uncompromising confidence. With its daring color display, the Brooklyn Nets logos are the new badges for Brooklyn and who better to design them than one of the world’s top tastemakers and Brooklyn’s own JAY Z.
Check out the video below for more information about the redesign: