menu

Jay -Z Redesigns The Brooklyn Nets Logo

Jay -Z Redesigns The Brooklyn Nets Logo
Advertising

A black and white color scheme and two new logos have been introduced as the team prepares for its relocation.

Emma Hutchings
  • 2 may 2012

The Brooklyn Nets have introduced their new black and white color scheme and logos as the team prepares for its relocation to the Barclays Center for the next NBA season.

The brand identity was created by Jay-Z and uses a clean “RollSign” typeface. It celebrates Brooklyn’s history and draws upon the signage from when it last had its own major professional team in 1957. There are two primary logos, one featuring a shield shape to signify the strength and character of Brooklyn, the other featuring a basketball with an iconic ‘B’ identifying the team’s proud new home.

NBA Brooklyn Nets Go Hipster On The Logo Design

A selection of merchandise featuring the Brooklyn Nets’ new identity is available, with many t-shirts playing on the region’s hip-hop tradition. Brooklyn Nets CEO Brett Yormark said:

Our black and white colors speak to Brooklyn’s strong traditions and grittiness and convey an uncompromising confidence. With its daring color display, the Brooklyn Nets logos are the new badges for Brooklyn and who better to design them than one of the world’s top tastemakers and Brooklyn’s own JAY Z.

Check out the video below for more information about the redesign:

Brooklyn Nets

+#advertising
+#design
+Advertising
+black and white
+brand identity
+Brooklyn
+Design
+financial services
+fitness / sport
+home
+jay-z
+NBA
+Sports & Fitness
+technology
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.