Jimmy Choo has made the leap into street style with the launch of ‘Choo 24:7 Stylemakers‘, an interactive microsite with an image gallery showcasing fans wearing Jimmy Choo across different time zones and at different times of the day.
Fans and photographers are invited to submit their street style images and a selection of the best are uploaded onto the site and shared internationally. The site “responds to the growing interest in street style photography and the social aspect of sharing fashion and style imagery”.
Users can create their own Stylemaker photo galleries and post images direct from Facebook or from their digital photo albums. Photos tagged on Instagram with #choo247 will also feed to the site. Additionally, the site features curated content with archive images of celebrities, ad campaigns and Jimmy Choo events. The photos can be filtered by time of day and city.
To launch the new site, Jimmy Choo has collaborated with renowned street style photographer Eddie Newton, who has exclusively photographed headline Stylemakers, including Caroline Issa in London and Jessica Joffe in New York. Watch the video below to see them in action: