Slash
Natural Juice Campaign Grows Fruit In The Shape Of Their Drink Boxes [Video]

A unique and interesting marketing strategy to promote an 100 percent fruit beverage.

Yi Chen
Yi Chen on May 22, 2012. @yiiee


Brazilian juice company Camp Nectar appointed AGE Isobar to demonstrate that its products use ‘all natural’ ingredients. The ad agency came up with a clever idea to naturally grow fruits such as guava, orange, and lime, into the shape of Camp Nectar juice boxes.

Plastic molds covered the fruit so as it ripened, it would grow into a rectangular shape with the brand embossed on the fruit. Around 1,100 of these clever all-natural fruit boxes were produced and are used as promotional products around supermarkets and fruit stalls.

Watch the video below that explains how these fruits were produced.

Camp Nectar

Thinking...