menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Kanye West Builds A Pyramid In Cannes [Pics]

Kanye West Builds A Pyramid In Cannes [Pics]

A temporary pavilion containing a seven-screen cinema was built to screen his short film Cruel Summer.

Emma Hutchings

OMA designed a temporary pavilion for the screening of Kanye West’s debut short film Cruel Summer at the Cannes Film Festival last week. The design, led by Shohei Shigematsu, is a raised pyramid housing a 200-seat, seven-screen cinema invented by West’s creative team, Donda.

The white pyramid was designed to provide an immersive experience for the audience as they viewed Cruel Summer, which was shot with a custom seven-camera rig in Qatar. The short film was shown as a constellation of projections that wrapped around the audience. The canopy of the pyramid was hemmed to showcase the panoramic backdrop of Cannes and create the effect that the structure was levitating above the red carpeted base. Click through to see pictures of the pyramid:

OMA

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth