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Kanye West Builds A Pyramid In Cannes [Pics]

Kanye West Builds A Pyramid In Cannes [Pics]
Design

A temporary pavilion containing a seven-screen cinema was built to screen his short film Cruel Summer.

Emma Hutchings
  • 29 may 2012

OMA designed a temporary pavilion for the screening of Kanye West’s debut short film Cruel Summer at the Cannes Film Festival last week. The design, led by Shohei Shigematsu, is a raised pyramid housing a 200-seat, seven-screen cinema invented by West’s creative team, Donda.

The white pyramid was designed to provide an immersive experience for the audience as they viewed Cruel Summer, which was shot with a custom seven-camera rig in Qatar. The short film was shown as a constellation of projections that wrapped around the audience. The canopy of the pyramid was hemmed to showcase the panoramic backdrop of Cannes and create the effect that the structure was levitating above the red carpeted base. Click through to see pictures of the pyramid:

OMA

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+Automotive
+cinema
+Culture
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+Entertainment
+Kanye West
+middle east
+oma
+pavilion
+pyramid
+Short Film
+technology
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