Kellogg’s Launches A Limited Edition Designer Bag With Snack Bar Pocket

Special K partners with Australian designer to create bespoke handbag.

Kellog’s has partnered with contemporary Australian fashion designer Kirrily Johnston to come up with a limited edition handbag that features an external pocket tailored to fit its Special K snack bar. The bespoke bag is made from soft calf leather and is in Special K’s signature red color.

The suede handbag retails for around $750 and comes with a handcrafted detachable key ring tassel with gold accents. Kellog’s will also hold a competition until 26 June for 50 Special K consumers in Australia to win this bag.