Raj Sareen is the CEO of the startup Styku, that would revolutionize how consumers would shop online when it comes to clothes. The ‘smart fitting room’ requires the shopper to be connected in front of Microsoft Kinect, where the motion sensor is able to scan the user’s body and automatically input measurements online. The technology is then able to let the user virtually try on the clothes and see if the item fits well, or which areas might be too loose or too tight.
In an interview with Fast Company, Sareen explains that:
I think Styku’s going to be the platform for size recommendations and visualizations of how a garment looks on a body. It’s going to end up being a very disruptive technology that changes the apparel industry, making it smarter and more efficient. It will enable new business models, and open up the online market for consumers previously hesitant to risk buying online.
Check out the video below for more info: