Using punchy, monochromatic backgrounds to make a message stand out moves ads away from the past white-washed style.
We’ve all gotten used to white-washed backgrounds with shallow shadows thanks to Terry Richardson. Interestingly (and refreshingly), we’re starting to see an evolution of this high-low trend that incorporates a wash of color. From Sous Style’s weekly Tip Off shot by Lianna Tarantin where house-hold products become still-life perfection to Christopher Griffith‘s translation of Jill Lapore’s Battleground America to Tim Small’s The Milan’s Review, the sum of these examples simplify the story for a stark message translated through a punchy color backdrop.
Bringing commercialism (and Terry Richardson) back to the stage, Aldo’s latest campaign playfully incorporates type with a flat monochromatic background. Are you a fan?
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Shayna Kulik is the founder and editor of Pattern Pulp which tracks ideas and emerging trends that expose, celebrate, share and connect pattern design across all creative platforms. She is also a New York-based designer. Read more at Pattern Pulp.