The True Fit personalization for men’s jeans helps web shoppers find their perfect pair.
Macy’s is now letting men use its True Fit online sizing service to help find their perfect pair of jeans. Women have been able to use the fit personalization software since last fall, which uses a quick three-step process to create your profile and match you to jeans that fit your unique shape and lifestyle.
Consumers are asked questions about which brands and sizes fit them best, the shape of their lower body, their height and their weight. The recommendation engine then works out what styles and sizes are best for you, providing a five-point rating under products to show how suitable they are.