Marc Newson’s x Pentax Want Customers To Try Before They Buy

Marc Newson’s x Pentax Want Customers To Try Before They Buy

PSFK took sleek mirror-less camera for a test-drive at the interactive event at the STORY space in NYC.

Wesley Robison
  • 19 may 2012

PSFK recently attended STORY space’s Color story promotion event. The retail space reinvents their store every 6-8 weeks, coupling relevant events with curated products around a theme. Recently they partnered with Cool Hunting and Pentax to lend cameras out while people were walking through the High Line park and Chelsea. The event gave tourists, or any one sauntering through the park, the chance to capture the picturesque neighborhood, while the colorfully designed camera was a match for the current retail design story.

We took the chance to play with the new Pentax K-01 camera and took some photos of the area and talked with Pentax about the camera’s fetures. Marc Newsom’s simplified design and vibrant color options gives the camera an impactful look, while remaining approachable and well balanced for pro-am users. The Mirror-less design offers a wide range of features and using Pentax’s K-mount lets users chose from the over 25+ million lenses that they have released over the years. The camera is a blend of functionality and style to match the wide, but increasingly professional, DSLR fan base in a reduced user interface for quick and agile shooting.

Ned Brunnell, the president of Pentax, was kind enough to walk PSFK through the thoughts behind the design and highlight unique features. The camera came with a 40mm pancake lens whose sleek design left just enough room to control the focus ring. The K-01 features a 16 megapixel sensor with a 3 inch LCD screen, through which you can clearly view what you are shooting, whether video or still images. The camera body is imbedded with shake reduction technology, letting photographers use a plethora of interchangeable lenses, regardless of stabilization technology on the lens, allowing users to capture crisp images. Ned also pointed out the focus peaking feature that helps users highlight the specific area they are looking to capture, especially useful in shooting soft-focus subjects with precision.

The video below shows the benefits of focus peaking and how it looks on the cameras hi-quality viewing screen.

The Mirror-less camera system and Marc Newson’s design compliment each other, as the camera is boiled down to the most important features for quickly producing quality images. The camera limits the amount of tweaking and saturation added to the raw image formats, letting users retouch and edit their images as they see fit after downloading. There are also a handful of artistic features to edit images in-camera. The camera body fits simply in-hand and its even balance removes some the the lens-forward tilt experienced with similar cameras. The look and the feel rise to meet the high design name.

Thanks to STORY Space and Cool Hunting for organizing this great chance for anyone to try out the Pentax cameras. Take a look at the gallery for pictures we shot during our day at the Highline Park in Chelsea.




Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Dennis Mortensen

Artificial Intelligence

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.