Triple Pundit: Is McDonald’s Becoming A Green Business Leader?
The fast-food company is making changes in everything from packaging to energy sources in an effort to be more sustainable
Can McDonald’s and “Best of Green” be in the same sentence? At first it sounds like the mockumentary sequel to Best in Show. After all, those big golden arches are not only easy to see from the road, they are still to critics a figurative symbol of a dubious food supply, sprawl and our disposable society. The company is slow to change, too. Not only does it take a new item forever to appear on the menu, but ideas to make the company a more sustainable company are slow to catch on even if they are still just a dream.
But McDonald’s is changing. More of its locations are actually pleasant and even edgy, have wifi and are not the drab plastic prisons in which some of us spent our teenage years. On other fronts some catching up is still in order, as with its hazardous attempts at social media campaigns that have left its marketers’ faces as red as those strawberry sundaes. Across the pond in the United Kingdom, the company’s about face and re-about face on sourcing local chicken draw exasperated cries in London and beyond. But around the world, some interesting projects are occurring on waste, energy and green building. Here are a few:
Energy efficiency in Japan: In the wake of Japanese cities’ – such as Osaka – struggle with electricity demands in a post-Fukushima Japan, McDonald’s restaurants in Japan’s second largest city are becoming smarter. A combination of 13 different energy-saving technologies including solar power, cogeneration waste heat and heat-shielding paint decreased carbon emissions by over 20 percent.
Originally published on Triple Pundit, republished with kind permission.