The fast food giant has constantly been trying to clean up its brand image to become a more likeable family restaurant chain among its consumers. Most recently, the fast food giant has added a fizzy fruit juice to its menu that mainly targets children. The drink called Fruitizz contains 60% fruit juice blended in natural sparkling water. It contains no added sugar and is a healthier alternative to sugary sodas.
Fruitizz is just another move by McDonald’s to appeal to parents who are more health-conscious about what their children eat. The new drink will be rolled out nationwide in UK from 16 May. Jill McDonald, Chief Executive President of McDonald’s UK, stated that:
For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.