IBM has conducted an analysis of social media sentiment and says that Americans seem to be “increasingly upbeat” about their plans for the Memorial Day weekend. The tech giant says that there is a huge increase this year in the amount of people talking about traveling and that there’s a strong interest in shopping compared to last year. All this is captured in a timely and PR-able infographic (of course):
IBM says that its Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services.