menu

Nike Marketer Attacks Brands’ Advertising Metrics [Headlines]

Advertising

Stefan Olander urges brands to look at ROI as the value added to the consumer, not the click-through rate or 'like' count.

Allie Walker

In a recent speech, Stefan Olander, vice-president of digital sport for Nike, chided brands for focusing on metrics like ‘clicks’ and ‘likes’ instead of the actual value creation for customers. Brand Republic

Advertising
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.