menu

Nike Turns Sweat Into A Currency

Nike Turns Sweat Into A Currency
Advertising

New experience promotes #makeitcount campaign by rewarding runners who log the most kilometers with the most buying power in an online auction.

Allie Walker
  • 10 may 2012

Attention runners: your hard-spent time at the gym or on the road could now earn you a new pair of Nike shoes.

JWT Mexico has created a new experience as a part of Nike’s global #makeitcount campaign– an auction for Nike products that uses ‘sweat,’ not money, as currency. The campaign promotes (and uses!) Nike +, the popular program that tracks a user’s runs through their smart phones, iPod nanos, or sports watches.

The Nike + auction, a Facebook app, relies on synced Nike + data (every Nike + user has to have an account, which automatically syncs runs) to assign runners their auction credits- the more kilometers runners have logged, the more buying power they have in the auction.

Auctions last for 15 days and are only for one specific Nike product. The first auction, live now (and up for another few days), is for a pair of women’s Nike Free.0 sneakers. The auction app displays a runner’s total kilometers for a specified time period (for this auction, kilometers logged with Nike + since April 14th) as well as the current bid- if a runner has run more than the current bid, she can put in a higher bid. But if she hasn’t logged enough kilometers to match the current bid, she’ll have to keep running in the hope she can ‘catch up’ and be able to put in a bid later on during the auction.

When last checked, the current bid for the Nike Free.0 shoes was 151 km (roughly 93 miles) logged since April 14th. With days left to go in the auction, casual runners need not apply, #makeitcount indeed.

Watch a promo for the Nike+ Auction below:

The Nike + auction

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Sasha Orloff

Lending, Social Good, Education

USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.