Triple Pundit: Patagonia Creates An Interactive Story Of Its Supply Chain For Customers
The sustainability-focused clothing brand creates 'Footprint Chronicles,' a tool that lets its customers learn about the textile mills and factories where the brand's clothes are made.
Patagonia has long been a sustainability leader, and pokes its competitors in the eye with programs, from asking consumers to buy less to working with fisheries to the preservation of salmon populations while rolling out new snacks. Now the outdoor clothing and gear company is pushing supply chain transparency to a new level.
Now Patagonia has released its Footprint Chronicles, one tool to help customers and stakeholders learn more about the the company’s global operations and suppliers. The interactive map allows visitors to click on locations of the company’s textile mills and factories all over the world.
Clicking on the map offers a quick snapshot of each cog in Patagonia’s extensive supply chain. Users learn how long the mill or factory has worked with Patagonia, the number of workers and gender ratio, languages spoken and what items are produced within the facility. The very curious who may just happen to be in the area can even glean the address of the factory in question. Over time more information will be available for perusal by visitors to the site.
Originally published on Triple Pundit, republished with kind permission.