The Weather Channel will be adding social network aspects to its website Weather.com. The relaunched site aims to deliver a more personalized experience. By logging in with Facebook, or simply entering your name and location, you’re presented with your own weather channel. The traditional website logo will feature your name (eg. ‘PSFK’s Weather’) and you can add additional places you wish to track.
The relaunch is accompanied by a humorous video of Noah (of Noah’s Ark) receiving his personalized forecast (please see below), and a Twitter campaign where 20 celebrities will have their personalized weather forecasts tweeted.