menu

One Of A Kind Shoes Made From The Skin Of Stingrays

One Of A Kind Shoes Made From The Skin Of Stingrays
Design

Rayfish Footwear offers customers personalized footwear by genetically engineering a species of tropical fish.

Carib Guerra
  • 30 may 2012

Rayfish Footwear, out of Chon Buri, Thailand, promises some very unique footwear made from genetically engineered stingrays. Using a patented process of bio-customization, the company offers customers their choice of a variety of colors and patterns. These designs are harnessed from nature itself by isolating DNA characteristics and injecting the custom blend into a fetal ray that will one day be shoes. Shagreen (stingray leather) has been used for centuries in everything from binding books to wrapping the hilts of traditional Japanese katana blades. The material has a rough bumpy surface making it ideal for products requiring a sure grip or rugged durability. Of course the aesthetics would have been limited by natural selection. Now the choice is yours. In the company FAQ Rayfish asserts that

Each shoe we produce is made from a single, one-of-a-kind stingray. Using our database of genes for coloration and patterning, we are able to offer an almost unlimited variety of designs for your bio-customized stingray.

This “One Fish, One Shoe” credo necessitates a wait time of about six to eight months from design to production as the animal matures to, what the company terms, “shoe-sized.”  For now the cost of manufacturing a single pair of shoes is around $15,000, though the price is expected to reach $1,800 by late 2012 when Rayfish Footwear opens its doors to the general public. This amount reflects the cost to the company of genetically engineering a ray, nurturing the creature to shoe-size, producing the custom footwear, and finally shipping it internationally. Take a look at the video below to learn more about the product and production process.

If you can’t wait to own a pair Rayfish shoes you can enter the company’s design contest for a chance to win. The contest is centered around the Grow Sneaker Tool which offers an animated blank-slate stingray awaiting the users genetic directives. Choose from color/pattern combinations like Gladybug, shrimp, dragon, and bambi. The ray’s skin will morph and ripple with each addition to the three categories: pattern, foreground color, and background color. Play around with the placement of up to three attributes within their respective categories to fine tune the end design. If your design is chosen the company will use it to grow a ray and send you a pair of colorful shoes.

Check out the Grow Sneaker Tool on the Rayfish Footwear website.

Rayfish Footwear

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Food Today

Machine Printer Uses Coffee Drips To Create Intricate Portraits

The Coffee Drop Printer uses a large canvas to design these unique images

Related Expert

Ethan McCarty

Tech Comm Disruptor

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.