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How Are US Smartphone And Tablet Owners Shopping? [Headlines]

Retail

A Nielsen study indicates the majority of people use the devices when buying an item, although the two devices are generally used for different purposes.

Allie Walker
  • 7 may 2012

The latest survey from Nielsen indicates that 79% of US smartphone and tablet owners use their devices for shopping; owners tend to use smartphones more for ‘on-the-go’ activities while tablets are used much more for online shopping and payments. Nielsen

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