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Turn Your Smartphone Into A Virtual Basketball

Turn Your Smartphone Into A Virtual Basketball
Advertising

ING's latest campaign for the German Basketball League has hundreds of smartphone users "throwing" their phones to a billboard for a free throw challenge.

Don Michael Acelar De Leon
  • 10 may 2012

Driven by the desire to connect with younger demographics as a major sponsor of the German Basketball League, global financial group ING creatively connected with young basketball-savvy smartphone users through a billboard installation can turn their smartphones into a virtual basketball for them to throw at the basketball board projected on a screen. Using their smartphones, users can connect to the billboard and play a three-free-throw challenge and share the results via Facebook connect while a camera mounted at the installation takes a picture of their shooting act and sends it to them in real-time.

The campaign successfully engaged hundreds of participants, generated thousands of likes on Facebook, and effectively positioned ING as a potential leader in effective, swift and engaging financial initiatives.

Watch the campaign coverage in the video below:

ING

+#advertising
+#technology
+Advertising
+basketball
+business
+challenge
+Electronics & Gadgets
+Entertainment
+Facebook
+fitness / sport
+free
+game
+germany
+IoT
+online
+smartphone
+Sports
+Sports & Fitness
+technology
+work
+Work & Business
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