Will Coke Or Pepsi Win The Social Cola Wars? [Headlines]
With consumers 55% more likely to recall ads with social media components, the two beverage brands look to social media to better connect with fans.
The latest arena for the Coke vs. Pepsi battle is in social media; Pepsi is launching ‘Pepsi Pulse,’ a pop-culture hub on Pepsi.com, today, while Coke recently announced a partnership with Spotify. USA Today