menu

Social Shopping Platform Is Like Twitter For Fashion Advice

Social Shopping Platform Is Like Twitter For Fashion Advice
Advertising

PSFK spoke to the founder of Go Try It On, a start-up that allows members to get and give advice on what to wear and all things related to style.

Timothy Ryan, PSFK Labs
  • 19 may 2012

In preparation for the release of our upcoming Future of Retail report, PSFK reached out to Go Try It On, a start-up that allows users to share photos of their style and tap into a network for feedback, tips and ideas. Users upload a photo of themselves, add descriptions of the brands they are wearing and provide some context regarding the occasion for the outfit. Users can choose to ask for feedback from the Go Try It On community or share their pictures with their friends on Facebook. We spoke with Founder Marissa Evans, to get her thoughts.

go-try-it-on-marissa-evans

Tell us a little about Go Try It On. How does it work?

GO TRY IT ON is a place where friends can meet over fashion. We allow members to get and give advice on what to wear and all things related to style. You can get tips and ideas from friends as well as an amazing network of women from around the world– it’s a bit of a fashion twitter, in that you can stay up to date around stylish tips by being apart of the community.

Are there any notable figures or statistics around customer engagement and usage?

We have over 300K app downloads and 16 Million opinions on the platform. The most poplar categories users share around are “a casual day” a “night out” and for “beauty advice”. Our membership is 85% female and 30% international. Avg age is around 25.

go-try-it-on

We have noticed that retailers and third parties are enabling consumers to tap into the recommendations of their friends at various points along the purchase path. Opening up the feedback loop in this way ensures consumers feel both accommodated and supported throughout their shopping experience, in ways replicating the social shopping experience had with friends. Do you see this trend manifesting on a wider scale? How so?

Very much so. We are fully betting on the social shopping trend and idea. We are working to help and define what this exactly means. We recently tested a new “suggest an item” feature on the product where members could go a step beyond making a comment and actually recommend and suggest real products from great stores (all on the iPhone). It’s a bit of real life dress up. We want to create the feeling you are in the store with your friends all picking out things together.

We saw such positive responses on this, now we are building a full fled shopping tool which allows you to suggest and recommend items directly to fiends… The idea being that if all your friends are suggesting something to you, you are much more likely to purchase. Similarly, we think brands are an incredible resources for advice as well. Brands want to be authentic and helpful and they get it that it’s a competitive space. We encourage our brand partners to pick items they love and promote them in authentic ways, and we’ve seen a great response from our user base as well, with over 40% of our users adding brands as Stylists. Brands know their merchandise best, so we want to create an environment where members can seek advice from friends, expert bloggers and brands to create one really helpful ecosystem.

What are the opportunities for retailers partnering with or leveraging Go Try It On? How will consumers benefit from using this application?

Basically we believe brands can and do play a really powerful role in our community. We encourage retailers to leverage their knowledge about their products and share that. If you know that the new black skinny jeans you are launching for fall work great for travel because they don’t wrinkle, here’s the place to tell everyone. We want those types of practical helpful tips. We see that shared knowledge as extremely benificial for the consumer for obvious reasons. Our vision is to make the GO TRY IT ON community that place where all those great style tips and are traded– its a bit like your super stylish best friend that knows all the great secretes and this one is just made up of a lot of those women from around the world.

 Thanks Marissa!

Go Try It On

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Tasha Blank

DJ / Dance Catalyst

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.