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Artist Creates Large-Scale Street Art GIFS

Artist INSA makes 'GIF_ITTTI' in public spaces which he then turns into GIFs by transforming documentation into animation

Dylan Schenker
Dylan Schenker on May 30, 2012.

Usually when we think of GIFs, we think about something on a small scale that is relegated to the web. Many would argue an essential quality of the ‘art form’ is its smile file size, which is considered by some to be a constraint that must be worked within. So, what happens when you make a GIF the size of a building?

Artist and designer INSA has developed a new brand of street art merging the digital art form with graffiti – or what they cleverly call “GIF-ITTI.” The moving images are created by choosing a building surface which they paint over several times, photographing each stage of the process. The stills are then sequenced into a GIF proper bringing the Graffiti to life online. Street art becomes a kind of interventionist animation. These GIFs in particular were done in collaboration with street artist UNGA and the Broken Fingaz Crew.

The GIF is transformed from a discrete object into a new form of art and street documentation as well as a work of art in and of itself. While most often GIFs are made from pre-existing footage or materials what’s most fascinating about these is that the artists intervened in a public, physical space to generate a GIF as the final product. Real space is transformed in service of the digital world.

INSA

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