Usually when we think of GIFs, we think about something on a small scale that is relegated to the web. Many would argue an essential quality of the ‘art form’ is its smile file size, which is considered by some to be a constraint that must be worked within. So, what happens when you make a GIF the size of a building?
Artist and designer INSA has developed a new brand of street art merging the digital art form with graffiti – or what they cleverly call “GIF-ITTI.” The moving images are created by choosing a building surface which they paint over several times, photographing each stage of the process. The stills are then sequenced into a GIF proper bringing the Graffiti to life online. Street art becomes a kind of interventionist animation. These GIFs in particular were done in collaboration with street artist UNGA and the Broken Fingaz Crew.
The GIF is transformed from a discrete object into a new form of art and street documentation as well as a work of art in and of itself. While most often GIFs are made from pre-existing footage or materials what’s most fascinating about these is that the artists intervened in a public, physical space to generate a GIF as the final product. Real space is transformed in service of the digital world.