menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Hotel Commissions Street Artists To Design 55 Rooms [Pics]

Hotel Commissions Street Artists To Design 55 Rooms [Pics]

To provide an unconventional, boutique hotel experience, The Classical Baby Grand Hotel collaborates with urban designers and graffiti masters.

Plus Aziz

Striving to capture “a sense of New York in the heart of Athens,” The Classical Baby Grand Hotel in Greece hired 10 artists to custom-decorate 55 rooms with signature looks. The artists came from various fields of urban art including graffiti, design, and illustration. The hotel’s main lobby (shown above) uses the body of a Mini Cooper as a main desk for visitors.

Embracing custom-designed rooms is a trend we’ve been observing for a number of years now. It’s become popularized through establishments such as Ace Hotel, which not only customizes their interior design, but also have a strong focus on locally sourcing artists and designers to improve their brand experience. Similarly, by embracing such a creative strategy, The Classical Baby Grand Hotel, a 4-star hotel, is able to upgrade its image to being perceived as a boutique-luxury hotel, targeting travelers looking for an unconventional experience.

The Classical Baby Grand Hotel

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth