How The United Nations Is Using Social Media To Spot Crises [Video]
From PSFK CONFERENCE NYC: Robert Kirkpatrick explains the mission of using data-for-good, and invites corporations to get involved with data-philanthropy,
In this talk from PSFK CONFERENCE NYC, Robert Kirkpatrick talks about how the social media revolution has opened up a significant amount of data that can be analyzed (anonymously) to see signs of change. Kirkpatrick, together with his Global Pulse team at the United Nations, studies sentiment in Twitter feeds, fluctuations in price data and changes in other available information to look for trouble. By using data for good, the United Nations can respond to disaster rapidly — rather than after the fact.
Towards the end of the video, Kirkpatrick calls for advertisers and marketers to respond with data-philantrhopy and donate their data to help the United Nations Global Pulse team with their work.