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VW Online Ad Uses Webcams To Start Their Cars

VW Online Ad Uses Webcams To Start Their Cars

A clever banner campaign lets users engage and rev up the engine of a vehicle with their computers.

Yi Chen

The new Volkswagen Tiguan comes with the Kessy System that starts the car’s engine instantly with the touch of a button. To demonstrate just how convenient this feature is, ad agency AlmapBBDO created an online advert where users simply touched their webcam to replicate the Kessy System.

Users placed their finger directly over the webcam to start the engine of the Tiguan vehicle in the ad banner. Watch the video below for a demonstration:


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