menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

VW Online Ad Uses Webcams To Start Their Cars

VW Online Ad Uses Webcams To Start Their Cars

A clever banner campaign lets users engage and rev up the engine of a vehicle with their computers.

Yi Chen


The new Volkswagen Tiguan comes with the Kessy System that starts the car’s engine instantly with the touch of a button. To demonstrate just how convenient this feature is, ad agency AlmapBBDO created an online advert where users simply touched their webcam to replicate the Kessy System.

Users placed their finger directly over the webcam to start the engine of the Tiguan vehicle in the ad banner. Watch the video below for a demonstration:

Volkswagen

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store