What Sparked Instagram’s Rise To Fame? [Infographic]

What are the metrics behind the photo-sharing platform’s success?

Behind Instagram’s success are numbers that seem to defy gravity: instantaneous growth of 1600%, within a single year. In an infographic by Kissmetrics, the customer analytics company reports stats behind Instagram’s rise to mainstream adoption. The infographic details milestones in the app’s journey such as its being rated Apple’s iPhone App of the Year in 2011, reaching 40 million users, and eventually being acquired by Facebook for $1 billion.

Kissmetrics

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