Ad Agency Recruits Art Director By Hacking Lorem Ipsum Text

Ad Agency Recruits Art Director By Hacking Lorem Ipsum Text

Jung von Matt skipped traditional recruitment channels in favor of hiding their job ad within the creatives' own self-generated dummy text.

Allie Walker
  • 8 june 2012

When German ad agency Jung von Matt needed to hire a new Art Director, they decided to eschew a traditional recruitment strategy in favor of  a more meta approach: recruiting a qualified hire from within the candidate’s own creative layouts. Jung von Matt infiltrated over 220,000 creative people’s work (and 222,000 potential employees) by placing a recruitment ad inside the Lorem Ipsum text the creatives had used to create their mock-ups.

Creatives use Lorem Ipsum, or ‘dummy text,’ as a placeholder for text when creating layouts; real, readable text can distract people when they are reviewing a layout, so creatives use the dummy text to help people better focus on the overall layout presentation and not just the graphic elements. The de facto site to generate this dummy text is, a site that over 50,000 creatives around the world visit each day.

For one week in January, when anyone copy/pasted Lorem Ipsum text from into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text:

220,000 unsuspecting creatives inserted the recruitment ad into their layouts, and while the majority didn’t check their Lorem Ipsum text for ‘real’ content, 14,000 clicked-through to Jung von Matt’s recruitment site.

Jung von Matt found an Art Director- and proved that Lorem Ipsum doesn’t have to be ‘dummy text’ for smart creatives.

Watch a video of the campaign below:

Jung von Matt


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.