menu

Airbnb Channels Pinterest To Create Visual Travel ‘Wish Lists’

Airbnb Channels Pinterest To Create Visual Travel ‘Wish Lists’
Advertising

Navigate easily through 1M photographs of all the unique places the site has to offer with the new design-based layout.

Allie Walker
  • 27 june 2012

With over 1,000,000 photographs of 200,000 listings all over the world (192 countries to be exact), finding the perfect vacation on Airbnb was no easy task. Some filters, like city, may have be an obvious way to start a search, but it wasn’t easy to navigate (or even discover) the various types of unique accommodations the site offered. Should you stay in a Yurt? Castle? Houseboat? Cave House?

To help users navigate through the plethora of options, Airbnb has unveiled a new visual-based design, ‘Wish Lists,’ to help people discover all of the unique properties the site has to offer:

Wish Lists transform the Airbnb platform from one that simply enables search and booking to one that empowers its members to explore an array of remarkable spaces, discover their friends’ favorite listings, and plan their own dream trips. Wish Lists give users a deeply visual way to browse Airbnb listings while allowing them to seamlessly create their own fully customized lists.

As if taking a cue from the popularity of the Pinterest-based browsing model, users can ‘heart’ their favorite properties and save them to Wish Lists categorized by any way they choose- geography, theme, price-point. Wish Lists can be kept private or made public for sharing and providing inspiration for others.

Users can also browse public wish lists for inspiration- Jack Dorsey of Twitter has curated an ‘Across The Sea‘ wish list while actor Ashton Kutcher has created a ‘Modern Getaways‘ wish list. Airbnb has also created themed wish lists to make searching easier- ‘Paleo‘ gives a snapsot of the top stone homes, ‘Royal Treatment‘ details all the castles on the site, and ‘Grape Expectations‘ lists top spots for wine enthusiasts.

Joe Gebbia, Airbnb Co-Founder and Chief Product Officer, speaks to the significance of the shift to a more visual, design based site:

For the first time, we’ve shifted from being search-based to browse-based. We’ve finally surfaced all this amazing content, which for the longest time was hidden behind search…We thought deeply about how sharing not only empowers trips, but also fuels discovery and inspiration. Where else can users build their own aspirational lists that contain Frank Lloyd Wright architecture, the iconic Tower of London and castles owned by the Borges family? With Wish Lists, we’ve not only transformed Airbnb to illustrate our passion for design, we’ve woven social into this product from the ground up, so discovering, creating, and sharing Wish Lists is a simple, sleek experience for users.

To create a Wish List, simply sign-in to your Airbnb account and start ‘hearting’ all of the unique properties you’d like to visit! We’re got our heart set on staying in this refurbished 1965 Boeing 727 in Costa, Rica.

Watch a video about how Wish Lists works below:

 Airbnb

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Chris Riley

Turning information into insight

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.