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The Secret To Big Brands Social Media Campaigns [Headlines]

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The lure of social media is strong, and a marketer in 2012 has no choice but to embrace it, but how?

by Carib Guerra
  • 26 june 2012

Ford began planning this year’s Super Bowl ads right after last year’s game ended. But Fiat deployed their strategy in just six weeks. What does it take to build buzz on the large scale?  Mashable

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