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How Much Is Too Much For Brands To Be Paying Bloggers? [Headlines]

Advertising

Somewhere between journalism and advertising some companies are spending six figures for the sense of authenticity and to connect with the large followings of independent critics.

Carib Guerra
  • 7 june 2012

Women’s Wear Daily explores the question of whether bloggers are owed cash for driving consumers to brands. WWD

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+cash
+consumers
+culture
+Fashion
+Finance & Money
+Headlines
+journalism
+Luxury
+Media & Publishing
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