menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Should Brands Build An App Or A Mobile Site? [Infographic]

Should Brands Build An App Or A Mobile Site? [Infographic]

Data visualization details the pros and cons of using various platforms when trying to tap a growing mobile audience.

Don Michael Acelar De Leon

In a time when every company or service feels the need to penetrate the mobile market, the great debate on whether to develop a mobile app or a full mobile site has never been fully reconciled. To break down the strengths and weaknesses of going either way, MDG Advertising has recently released an infographic that outlines the basics and benefits of a mobile app against a mobile website. Some key pros and cons are as follows:

  • A mobile app is generally faster to load and operate, but also more expensive to develop, than a mobile website;
  • Mobile browsers have far greater reach than native apps;
  • Of a sample of 56 million mobile impressions, 90% use a mobile browser

Click on the image below to read the full infograph:

MDG Advertising

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store