Data visualization details the pros and cons of using various platforms when trying to tap a growing mobile audience.
In a time when every company or service feels the need to penetrate the mobile market, the great debate on whether to develop a mobile app or a full mobile site has never been fully reconciled. To break down the strengths and weaknesses of going either way, MDG Advertising has recently released an infographic that outlines the basics and benefits of a mobile app against a mobile website. Some key pros and cons are as follows:
- A mobile app is generally faster to load and operate, but also more expensive to develop, than a mobile website;
- Mobile browsers have far greater reach than native apps;
- Of a sample of 56 million mobile impressions, 90% use a mobile browser
Click on the image below to read the full infograph: