Custom-Fitted British Olympic Cycling Helmets Made From 3D Heads Scans

Crux Product Design reveals the new helmets for Team GB, which are smaller and more aerodynamic.

This unique process resulted in a new aerodynamic look and a smaller, safer helmet for cyclists. It features a dual-shell structure composed of a fitted inner shell and a shaped outer shell, with energy-absorbing aluminium honeycomb safety material between them, and visors made of a polycarbonate material also used in riot shields. Crux Product Design was commissioned to work on the helmet design by Dr Scott Drawer, head of research at UK Sport, who said:

Our job is to ensure our athletes make it to the start line among the best prepared and most feared in the world. Britain has a wealth of expertise in science, engineering and technology and by working with companies like Crux we can tap into a much wider network of skills and abilities from other industries to ensure we are leaving no stone unturned in our pursuit of sporting excellence.

Crux Product Design