IKEA’s new line of TV’s – Uppleva will now offer a new function that will enable users to search and buy IKEA products in the comforts of their own homes. This built-in e-commerce platform will make commercials more interactive than ever before, and will be a great marketing and sales tool for IKEA and other businesses.
When users watch a commercial that supports the shopping system, they can simply order it with a push of a button on the remote control. The TV will launch a browser window, in which the users will enter payment and shipping information. Developed by a German company called Connept, there are still some details yet to be revealed when the Uppleva TV launches in Europe later this year. Watch the demo video for the IKEA TV payment solution below.