menu

Charles Schwab Bus Commiserates With Over-Spenders In The Streets

Advertising

Passers-by confessed their most regrettable purchase in a mobile bandwagon for the chance to win a $10,000 brokerage account.

Yi Chen
  • 18 june 2012

Charles Schwab recently launched a mobile bandwagon in the streets of New York. The see-through truck appeared in different spots of the city between 13 and 14 June. The ‘Oh, Chuck! Truck’ invited passers-by to sit inside and confess their most regrettable purchase for a chance to win $10,000 in a Schwab brokerage account. The truck was fitted with glass windows and decorated with couches, armchairs, and a coffee table inside to resemble an office.

The mobile truck was part of the ‘Oh, Chuck! I Blew My Cash’ campaign that included a series of humorous videos on YouTube featuring the founder and chairman of the company, Charles Schwab.

See a few of the videos below:

Charles Schwab

+#advertising
+Advertising
+Automotive
+branding
+campaign
+cities
+Competition
+contest
+finance
+Finance & Money
+Marketing
+mobile
+Money
+technology
+truck
+USA
+video
+work
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail february 23, 2017
Automotive february 23, 2017
No search results found.