Brazilian agency ageisobar in Sao Paulo designed a chewable pencil for Gang Chewing Gum aimed at those who chew the end of their pencil when they are nervous or deep in thought.

5,000 of these chewable pencils were distributed in local schools during the end of year exams to ease the students’ jitters. A creative way to promote the brand while also providing a useful alternative for pencil chewers. You can learn more about this promotion in the video below:

ageisobar