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Flipbook Made Of Chocolate Depicts The History Of The Candy [Video]

As a crank-turned blade shaves the block of cocoa, delicately inlaid patterns tell the story of the confection.

Allie Walker
Allie Walker on June 21, 2012. @NYC_Allie

Designed in collaboration between Dutch design firm Studio Wieki Somers and chocolatiers Rafeal Mutter, The Chocolate Mill is more than just a stunning piece of chocolate. The 220 pound cylindrical block of chocolate also doubles as a storytelling medium, detailing various stories about the history of cocoa as its layers are exposed.

The work, designed for the Vitra Design Museum’s Confrontations: Contemporary Dutch Design exhibition, ‘focuses on the search for the hidden properties…that evoke memories or stimulate the imagination of users.’ Various flavors and colors of chocolate are embedded throughout the Chocolate Mill, arranged in such an artful way that when a crank-turned blade delicately shaves-off tiny layers, patterns emerge to tell stories about the candy’s history. One layer, full of white and red chocolate, recreates an African Bobo mask, which cocoa-bean pickers believe have a special power to bring a good harvest.

Layer by layer, viewers are treated to a kaleidoscope flip-book effect with every turn of the blade. Watch the video of the Chocolate Mill in action below:

Studio Wieki Somers / Rafael Mutter

TOPICS: Arts & Culture, Design & Architecture, Work & Business
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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

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