menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Classic Tools Remodeled With A Feminine Touch [Pics]

Classic Tools Remodeled With A Feminine Touch [Pics]

Brooklyn-based duo 'The Winsome Brave' reimagine banal objects with their creative designs.

Emma Hutchings

Brooklyn-based multi-disciplinary design studio The Winsome Brave, founded by designers Valerie Gnaedig and Annie Lenon, puts a twist on common objects like nails, brackets, drawer pulls, and even stones. These basic items are reimagined with a feminine touch, to create nails that are triangular and stones that are hung or wrapped with colored cord. Gnaedig told Cool Hunting:

With utilitarian objects, like a standard nail, no one thinks about them anymore. They are so common, they’re lost from thought. But when you put a slight twist on it, they become points of conversation again. They see these triangular nails on Pinterest and they’re like, ‘Oh, I remember nails. Nails can be sweet.’

The Winsome Brave

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store