Coca Cola Latin America has come up with a new ad campaign that displays acts of kindness through surveillance cameras. Together with production company Landia, the beverage brand shows that security cameras can capture more than criminals. The commercial shows security camera footage from around the world of anti-crimes that tend to go under-reported, from “honest pickpocketing” to”friendly gangs.” The campaign follows the Coca Cola slogan – “Open Happiness” and delivers a dose of secret heroics, silliness, and love to make our days a bit happier. Martin Mercado, creative director at Landia, says of the ad:
People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.
Set to the upbeat “Give a Little Bit” by ’70s rock band Supertramp, the ad urges people to look at the world differently. Watch the new commercial below.