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Triple Pundit: Coca-Cola’s Sneaky Comeback To Bloomberg’s Soda Ban

Triple Pundit: Coca-Cola’s Sneaky Comeback To Bloomberg’s Soda Ban
Advertising

In response to the Mayor's embargo on sugary drinks over 16oz soda companies have turned to smear tactics in retaliation.

Triple Pundit
  • 18 june 2012

The New York City advertisement wars over sugary drinks are heating up. The Center for Consumer Freedom took out a full page ad in the New York Times in response to Mayor Michael Bloomberg’s proposed ban on sugary drinks bigger than 16 oz. being served at restaurants and other public venues. The Center for Consumer Freedom’s ad contains a doctored photo of Bloomberg dressed as a nanny, and under the photo are the following lines: “You only thought you lived in the land of the free,” and “New Yorkers need a mayor, not a nanny.”

The Center for Consumer Freedom calls itself a “nonprofit organization devoted to promoting personal responsibility and protecting consumer choices.” Sourcewatch calls it a “front group for the restaurant, alcohol, tobacco and other industries” which runs media campaigns opposing the “efforts of scientists, doctors, health advocates, animal advocates, environmentalists and groups like Mothers Against Drunk Driving.” The contributors to the group include Coca-Cola, according to Sourcewatch, which has opposed the proposed ban in a statement.

(Original article by Gina-Marie Cheesman. Continue reading here.)

Originally published on Triple Pundit, republished with kind permission.

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