Design Creative Of The Week: Fernanda Fujiwara [Fashion, Textiles, Accessories]

Design Creative Of The Week: Fernanda Fujiwara  [Fashion, Textiles, Accessories]

The hottest new talent of the week brought to you by PSFK x Arts Thread. This week a young fashion designer who taps into her Japanese Gaucho heritage in her collection.

Dory Carr-Harris, PSFK
  • 9 june 2012

Fernanda Fujiwara

PSFK’s creative of the week, chosen from the ARTS THREAD online portfolios, is Fernanda Fujiwara. Fernanda is graduating in womenswear from the London College of Fashion and tells us about her latest collection.

Why we like Fernanda Fujiwara’s work: We like the new unconventional approach to denim, with its handcrafted ethnic element.

Tell us a bit about yourself, your background and inspirations?

I’m a designer and researcher from southern Brazil, based in London. I’m graduating this year at London College of Fashion with a BA(Hons) in Fashion Design & Technology: Womenswear specialised in Pattern Cutting; I’ve intern for Felicity Brown and Alexander McQueen and I have also a degree in Product Design.

I’m constantly researching because I’m very curious, so I find inspiration everywhere. It is something I read or see that clicks and turns into an obsession. And then a collection.

Talk us through the pieces on your ARTS THREAD portfolio

It is a very personal project, in which I’m clashing both the Japanese culture – my family is half Japanese and the Gauchos which is a very strong cultural aspect in southern South America.

My intent with the collection was to use my background of being raised in between both cultures and propose a reflection into how we approach our own identity. I analysed how much a traditional costume says about a person and her beliefs and how today this is hidden or even forgotten. We live in a very homogeneous and globalised society, we all look the same by trying to look different. And this project is the beginning of the whole development of this persona I have in mind, a free spirit traveller that’s starts her journey by looking at where she comes from and then moves on.

So the jeans in the collection signify this globalised freedom and living without borders — jeans today are everywhere. The handmade woven pieces symbolizes the intertwining of all concepts, together with my passion for ancient crafts; it is inspired by a Japanese technique of recycling old fabrics and turning into new garments. So there is about 80 pairs of unwanted jeans that were used to create the five hand woven pieces we see in the collection. The intent was to make the technique bigger and bolder so the sustainable approach, which is something I always look for in my projects, would come across clear and strong.

Fernanda Fujiwara

What are you currently working on?

I’m doing a creative direction research compound. It’s basically a fashion forecast zine, but with an artistic take; mainly about the beat generation, and the nomadic lifestyle. I’m kind of continuing the road where my previous project has left me. And it will hopefully turn into a following collection.

What type of work are you looking for?

I’m always looking for exciting opportunities and working with other creative minds. I do want have more industry experience, and would love to work with costumes. So feel free to contact me!

Fernanda Fujiwara


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