Goodby Founder: Selling Ideas Is As Important As Coming Up With Them [Cannes]

Goodby Founder: Selling Ideas Is As Important As Coming Up With Them [Cannes]

Jeff Goodby discusses why it's important for creatives to keep their edge why he expects clients to keep up.

Carib Guerra
  • 23 june 2012

Jeff Goodby has been running his advertising agency since 1983. Co-founded with Rich Silverstein, he has seen his company grow to more than 700 employees. On the eve of his talk at the Cannes Lions Festival, PSFK spoke to Jeff Goodby to give us his thoughts on what it means to stay current in a fluid environment.

Jeff, You’re back at Cannes. How do you think the industry has changed over the last 12 months. 

Well, for one thing, everyone seems to have stayed the same age except me.  Beyond that, though, we continue to make exponential leaps in the ways we can multiply a single gesture – tweeting onto Facebook pages, interacting quickly with any and all posts, putting Flash behind us.  Every year, we do five times as much as we did in the previous one.

Is there a particular piece of work your agency has produced that reflects how GSP is evolving?

I guess I’d point to the Chevrolet Sonic installation.  It involved everything from a virtual claw machine projected onto an entire hotel to partnering with OK Go for a music video to working with the band Fun.on what ended up becoming number one song in the world. We wanted to engage a billion eyeballs.  We came pretty close.

You’re giving a talk at the Cannes Young Lions Zone on Wednesday, June 20 at 4pm about selling ideas. Why do you think it’s the right time to talk about it?

Making clients comfortable with edgy ideas is maybe the most important thing we do.  No matter what happens in the worlds of media and execution, it always starts with someone nodding along.

Thanks Jeff!

Catch up with Jeff at the events he will be participating in at this year’s festival:

Seminar: Can Your Client Be Your Friend?
Master Class: Why Aren’t they Buying my Brilliant Fucking Idea? An Afternoon with Jeff Goodby

Cannes Lions International Festival of Creativity


Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light


Future Of Work
Cultivating The Next Generation Of Leaders

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.