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How Did The Top 100 Advertisers Spend Their Budgets In 2011? [Headlines]

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Industry spending increased by 4.8% over 2011, but agencies are aiming the cash at media channels that make a direct connection with consumers.

by Carib Guerra
  • 26 june 2012

Measured spending for the top 100 actually slipped 0.2%. A double-digit measured-media gain for internet display spending and a small increase in TV did not make up for losses in newspapers, magazines and radio. Advertising Age

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