How Did The Top 100 Advertisers Spend Their Budgets In 2011? [Headlines]
Industry spending increased by 4.8% over 2011, but agencies are aiming the cash at media channels that make a direct connection with consumers.
Measured spending for the top 100 actually slipped 0.2%. A double-digit measured-media gain for internet display spending and a small increase in TV did not make up for losses in newspapers, magazines and radio.Â Advertising Age