menu

The Most Innovative Augmented Reality Experiences Of 2012

The Most Innovative Augmented Reality Experiences Of 2012
Advertising

See the short list from the recent AR Summit for apps that are pushing the boundaries of technology and redefining engagement.

Allie Walker
  • 19 june 2012

With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences. More and more leading brands are adopting the use of augmented reality to engage their audiences and enhance the brand experience, and at the recent AR Summit in London, eleven of the most innovative uses of augmented reality were chosen in an attempt to celebrate and ‘highlight those who are producing creative strategies, adopting new techniques, enhancing technologies  and pushing forward the industry.’

Scroll through five of the examples in the ‘most innovative use’ shortlist, and see a full list here:

Sesame Prototype Playset by Qualcomm

The Sesame Prototype Playset encourages learning and imagination in children with the use of augmented reality. With the addition of augmented reality, physical toys are brought to life.

CEO Vision by Keytree

CEO Vision uses Kinect-enabled technology and goggles to help make data from static reports 3D and interactive. Images in a report ‘pop-off’ the page, making it easy for a CEO or executive to visualize important information.

App Shaker for National Geographic

App Shaker created a live event for National Geographic to promote the National Geographic Channel in HD. People were invited to ‘step inside the world of National Geographic,’ able to pet leopards, see dinosaurs, and take part in a conga-line with an astronaut on the moon with the help of augmented reality.

Transporter App by E-Axis, Inc.

Created for the Calgary Comic and Entertainment Expo, the Transporter App was used in posters on bus stations to give people the feeling they were being ‘beamed up’ a la Star Trek.

Nike Fuel Station at  Boxpark by String

Sales staff at The Nike Fuel Station at Boxpark were given iPads that used augmented reality to tell customers about any product in the store. Mirrors also displayed digital avatars that would appear when customers approached them, giving the customer interactive information about a product.

Augmented Reality Summit

 

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Becky LaFranchi

Designing Rooms For Productivity

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.