The Most Innovative Augmented Reality Experiences Of 2012

The Most Innovative Augmented Reality Experiences Of 2012

See the short list from the recent AR Summit for apps that are pushing the boundaries of technology and redefining engagement.

Allie Walker
  • 19 june 2012

With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences. More and more leading brands are adopting the use of augmented reality to engage their audiences and enhance the brand experience, and at the recent AR Summit in London, eleven of the most innovative uses of augmented reality were chosen in an attempt to celebrate and ‘highlight those who are producing creative strategies, adopting new techniques, enhancing technologies  and pushing forward the industry.’

Scroll through five of the examples in the ‘most innovative use’ shortlist, and see a full list here:

Sesame Prototype Playset by Qualcomm

The Sesame Prototype Playset encourages learning and imagination in children with the use of augmented reality. With the addition of augmented reality, physical toys are brought to life.

CEO Vision by Keytree

CEO Vision uses Kinect-enabled technology and goggles to help make data from static reports 3D and interactive. Images in a report ‘pop-off’ the page, making it easy for a CEO or executive to visualize important information.

App Shaker for National Geographic

App Shaker created a live event for National Geographic to promote the National Geographic Channel in HD. People were invited to ‘step inside the world of National Geographic,’ able to pet leopards, see dinosaurs, and take part in a conga-line with an astronaut on the moon with the help of augmented reality.

Transporter App by E-Axis, Inc.

Created for the Calgary Comic and Entertainment Expo, the Transporter App was used in posters on bus stations to give people the feeling they were being ‘beamed up’ a la Star Trek.

Nike Fuel Station at  Boxpark by String

Sales staff at The Nike Fuel Station at Boxpark were given iPads that used augmented reality to tell customers about any product in the store. Mirrors also displayed digital avatars that would appear when customers approached them, giving the customer interactive information about a product.

Augmented Reality Summit



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.