Instagram Users Are The New Brand Influencers [Headlines]
Businesses are giving users perks like trips, and swag in exchange for pictures involving their products/services.
- 4 june 2012
In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events. Ad Week