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Instagram Users Are The New Brand Influencers [Headlines]

Advertising

Businesses are giving users perks like trips, and swag in exchange for pictures involving their products/services.

Dory Carr-Harris, PSFK
  • 4 june 2012

In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events. Ad Week

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