menu

JC Penney Reverts Back To Sales, Drops Value Strategy [Headlines]

Advertising

With same-store sales during the first 3 months of the new pricing strategy falling more than 18.9%, retailer returns to a more traditional pricing model.

Allie Walker
  • 7 june 2012

Citing confusion from consumers over the meaning of its new ‘month-long’ value strategy, JC Penney will bring back ‘sales’ terminology to advertisements. Reuters

+#advertising
+#retail
+Advertising
+Headlines
+Retail
+sales
+strategy
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.