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With same-store sales during the first 3 months of the new pricing strategy falling more than 18.9%, retailer returns to a more traditional pricing...

Allie Walker
Allie Walker on June 7, 2012. @NYC_Allie

Citing confusion from consumers over the meaning of its new ‘month-long’ value strategy, JC Penney will bring back ‘sales’ terminology to advertisements. Reuters

TOPICS: Advertising, Branding & Marketing, Headlines, Retail
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Allie Walker

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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

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